Project Overview
I&M Bank Kenya approached Tagline Limited with a comprehensive corporate rebranding initiative aimed at refreshing their visual identity across all branches nationwide. The project required meticulous planning and execution to ensure consistent brand representation throughout Kenya, from major urban centers to smaller regional locations.
The client brief emphasized the importance of maintaining brand consistency while adapting to various architectural contexts and local environments. I&M Bank’s new visual identity, centered around their distinctive blue color scheme and modern design elements, needed to be implemented across exterior signage, interior branding, and directional elements.
The bank’s slogan “Mahali Uko, Tuko” (Where you are, we are) perfectly encapsulates the nationwide scope of this project, requiring our team to coordinate simultaneous implementations across multiple locations while maintaining the highest quality standards.
Our Role & Deliverables
As the lead signage and branding implementation partner, Tagline Limited was responsible for the end-to-end execution of I&M Bank’s visual identity transformation across their branch network. Our comprehensive approach ensured seamless delivery and minimal disruption to daily banking operations.
- Site Scoping & Assessment – Conducted detailed surveys of all branch locations to determine specific requirements and challenges
- Design Adaptation – Translated brand guidelines into practical implementation plans for various architectural contexts
- Material Selection & Fabrication – Utilized premium materials to ensure durability and visual impact
- Project Coordination – Managed simultaneous implementations across multiple locations
- Installation & Quality Control – Ensured consistent execution meeting the highest standards
- Compliance & Documentation – Adhered to local regulations and provided comprehensive project documentation
Successfully Delivered Items
Impact
The nationwide rollout of I&M Bank’s refreshed brand identity has delivered significant results, establishing a strong, consistent visual presence across Kenya. The modern, professional signage solutions have enhanced the bank’s visibility and reinforced their market position as a forward-thinking financial institution.
Customer feedback has been overwhelmingly positive, with branch managers reporting increased foot traffic and improved brand perception. The cohesive implementation across all customer touchpoints has strengthened I&M Bank’s brand equity and supported their business growth objectives.
The project was completed on schedule and within budget, despite the logistical challenges of coordinating simultaneous implementations across diverse geographical locations. This successful delivery has established Tagline Limited as I&M Bank’s trusted partner for future branding initiatives.
Want a similar transformation for your business?
Whether you’re planning a complete rebrand or looking to refresh your visual identity, Tagline Limited has the expertise to deliver exceptional results nationwide. Contact our team to discuss your project requirements.