Project Overview
Game Changer approached Tagline Limited with a vision to create a striking brand activation display that would showcase their premium Gold Label Reserve whisky while maintaining the iconic identity of the brand. The client brief emphasized the need for a custom backdrop that would be visually impactful, incorporate the signature Johnnie Walker Striding Man, and create an immersive experience for event attendees.
The activation needed to balance luxury and accessibility, creating a memorable touchpoint that would resonate with both existing Johnnie Walker enthusiasts and potential new customers. The design had to be modular and transportable, allowing for setup at various premium venues across Kenya.
Our Execution
Tagline Limited took a comprehensive approach to bringing Johnnie Walker’s vision to life. Our team began with detailed 3D renderings to visualize the final product and ensure client approval before moving to production. The design incorporated the iconic Striding Man silhouette as a central element, complemented by geometric patterns that added depth and visual interest.
Our skilled fabrication team meticulously crafted each component in our workshop, using premium materials that reflected the quality of the Johnnie Walker brand. The backdrop was designed with integrated LED uplighting to enhance the gold and amber tones of the display, creating a warm, inviting atmosphere that highlighted the whisky’s rich color palette.
Throughout the process, we maintained close communication with the client, providing progress updates and making refinements to ensure the final product exceeded expectations.
Deliverables
Our team delivered a complete brand activation solution that included design, fabrication, logistics, and on-site support. The project was completed on schedule and within budget, providing Johnnie Walker Kenya with a versatile, high-impact marketing asset.
- Custom 2D Backdrop with LED Uplighting
- Transportation, Setup, and Teardown Services
- Installation Support at Venue
Impact
The brand activation display created a significant impact for Johnnie Walker Kenya, becoming a focal point at their premium events and generating substantial social media engagement. The distinctive design featuring the iconic Striding Man silhouette provided an instantly recognizable backdrop that reinforced brand identity while creating memorable photo opportunities for attendees.
Event organizers reported increased dwell time around the Johnnie Walker activation area, with many guests taking photos with the display and sharing them on social media platforms. This organic content creation extended the reach of the activation beyond the physical event space.
Social Media Posts
Positive Feedback in %
Premium Events
