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Project Overview

EXP Marketing Agency approached Tagline Limited with a challenging brief: create a custom-built octagonal cage structure for Monster Energy’s “Battle of the Moves” event. The structure needed to be both visually striking and functionally sound, capable of being assembled and disassembled for multiple events.

"We needed a partner who could translate our creative vision into a physical reality while meeting strict safety standards. Tagline Limited delivered beyond our expectations."
Creative Director
EXP Marketing Agency

The octagonal cage would serve as the centerpiece for a high-energy dance competition, requiring precise dimensions, sturdy construction, and seamless integration with lighting and branding elements.

Technical design specifications for the Monster Dismountable Octagon Cage

Our Role and Deliverables

Tagline Limited took on the complete fabrication process, from initial design consultation through to final installation. Our team of skilled fabricators and engineers worked closely with EXP Marketing to ensure every detail met their exacting standards.

Custom fabrication in progress at our workshop

Structural Integrity

Engineered to withstand dynamic movement and activity while maintaining complete stability and safety for performers and audience.

 

Modular Framing

Designed with a precision-fit modular system allowing for quick assembly and disassembly without compromising structural integrity.

Seamless Panel Finishing

Custom-fabricated panels with premium powder coating and integrated brand elements for a professional, cohesive appearance.

 

Slip-Resistant Flooring

Specialized performance surface providing optimal grip and safety for dancers while maintaining visual consistency with the overall design.

Installation of the octagonal cage structure at the event venue

IMPACT

The custom-fabricated octagonal cage became the centerpiece of Monster Energy’s “Battle of the Moves” event, creating an immersive and dynamic environment that elevated the entire experience.

The structure’s professional finish and seamless integration of Monster Energy branding created a powerful visual impact, both in-person and across social media channels where event content was shared.

Due to the success of the initial event, EXP Marketing has commissioned Tagline Limited to create additional structures for upcoming Monster Energy events, establishing an ongoing partnership built on quality craftsmanship and reliable delivery.

The modular design allowed for quick assembly in just 4 hours, compared to the industry standard of 8-10 hours for similar structures, resulting in significant cost savings for the client.

The completed octagonal cage in action during the Battle of the Moves event

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