Project Overview
Dairyland Kenya approached Tagline Limited with a challenge: to enhance their brand visibility and product recognition across retail environments throughout Kenya. As a leading dairy and food products company, they needed impactful point-of-sale branding solutions that would help them stand out in competitive supermarket settings.
The client brief emphasized the need for eye-catching, durable branding elements that would create a consistent brand experience while highlighting their key products. Dairyland wanted to establish a stronger presence in retail spaces and create memorable touchpoints for consumers during their shopping journey.
Our Role and Deliverables
Tagline Limited developed and implemented a comprehensive retail branding strategy for Dairyland Kenya, focusing on creating impactful visual elements that would enhance the customer shopping experience while strengthening brand recognition.
- Custom-designed overhead aisle banners featuring the Dairyland brand identity and “Feel Your Cup” slogan
- High-impact illuminated lightbox displays to create premium brand visibility in key store locations
- Strategic shelf branding solutions to highlight Dairyland products within competitive categories
- Durable end-cap promotional displays designed to showcase featured products and special offers
- Comprehensive implementation and installation across multiple retail locations throughout Kenya
Impact
Our retail branding solutions for Dairyland Kenya delivered significant results, creating a stronger brand presence across retail environments and contributing to improved product visibility and sales performance. The strategic implementation of eye-catching POS materials helped Dairyland stand out in competitive retail spaces.
Similar to our work with Dairyland, the Molfix displays shown above demonstrate our expertise in creating impactful retail branding solutions that command attention and drive consumer engagement. Our strategic approach to point-of-sale branding consistently delivers results for clients across various industries.
